FAQ

+ Do you work directly for authors - or for publishers only?

We most frequently contract directly with publishers to promote new books and products. We occasionally work for both the publisher and the author. We work directly for authors on a case by case basis. We also assist religious and nonprofit organizations with their communications and/or publishing needs.

+ How long does a campaign last?

We love to launch a campaign six months before a new book goes on sale. Six months provides optimal time to pitch and coordinate with long-lead media, but we are happy to help with quick-turn projects as our calendar allows. Campaigns generally wind up 30 days after the product releases. "Second wave" campaigns are also available to maximize media interest in a book or brand.

+ Does MMPR offer consulting services?

Our agency has 20 years of experience in publishing, publicity and branding. We love strategic planning and would love to dream alongside your team! Our clients have invited us to consult on everything from a single product launch to long-term branding strategies.

+ What kind of books does MMPR promote?

Any book we like, honestly. We have promoted novels, nonfiction, biographies, Bibles, children's books and video curriculum. The type of book we won't promote: one we wouldn't recommend to a friend.

+ What type of press does MMPR pitch?

All formats -- print, television, online, podcasts, radio -- including both religious outlets and general market press. We can craft a pitch for Christianity Today as well as USA Today, and almost everything in between. Our favorite projects are those we can promote to both religious and mainstream national media. We enjoy long and strong relationships with dozens of editors, writers, hosts and producers.

+ How does MMPR manage its projects?

When you hire McClure Muntsinger Public Relations you get McClure and Muntsinger, not an intern or junior publicist. One of the MMPR principals, Jana or Pamela, becomes your primary contact. They work together on press materials, pitch ideas and media list-building, so both halves of MMPR are at your service on every project.

+ Can MMPR help with social media?

We provide links and verbiage from reviews and interviews so clients can mine content for their social media platforms. We do not manage social media feeds for our clients, but we can recommend agencies which provide this service.