|More Than We Deserve, Greater Than We Imagine|
Since Max Lucado’s first book was published in 1985, his words have become a steady source of encouragement for millions of readers. When we hurt, Max assures us that God cares. When we’re happy, he reminds us that God is celebrating. Max’s words help readers rest in the assurance that God loves us completely and his grace will be enough.
Max Lucado’s distinctive message of grace has translated into more than 100 million products in 41 languages, including more than 82 million books sold to date. The Lucado catalog is without peer in Christian publishing and has impacted millions. Just about one in ten Americans have read at least one Lucado book.
The latest title from Max reveals how God has chosen to address the mess of life: GRACE. “In GRACE, I wanted to go beyond the idea of what grace is, to focus on what grace does. And not just what it means for us in terms of being forgiven and going to heaven, but that we are actually passionately held, and powerfully changed in our hearts and attitudes by grace. My hope is that this book captures the incredible, transformational power of grace.”
Having served the Oak Hills Church in San Antonio, Texas, since 1988, Lucado continues preach in that pulpit – even as he has become the most widely read Christian author in the US. Reader’s Digest dubbed him “America’s Best Preacher,” and this preacher’s books have appeared on every major national bestseller list including Publishers Weekly, USA Today, The New York Times, Evangelical Christian Publishers Association and the Christian Booksellers Association. Sixteen of his titles have sold more than one million copies each.
Lucado has been featured in countless media outlets and national broadcasts. In 2011, Max was featured on major network television programs including “Fox & Friends,” “CNN American Morning” and ABC’s “Good Morning America.”
More than just the creator of best-selling books, “Max Lucado’s Hermie & Friends” brand is one of the most popular animated DVD series in the marketplace, and the children’s series has sold more than 5 million units to date. Max’s words are also featured in a branded line of greeting cards and gift books for Hallmark/Dayspring, with more than 15 million units sold since its 2001 debut.
Max is committed to making a difference beyond the written page. For more than 20 years, Max has partnered with World Vision, the largest Christian relief organization in the world, which provides poverty-stricken communities worldwide with the physical resources that children and families need to survive. In addition to contributing profits from books sales, Max has challenged his readers to put their faith into action through World Vision sponsorship. More than 23,000 children have been sponsored as a result of these efforts in the past two years.
And yet the average reader doesn’t care much about television interviews, book awards, or sales accomplishments. Readers of Lucado books simply hope to experience God’s love within those bound pages. And Max simply hopes to point them to God’s grace. Lucado books continue to sell because both author and reader are finding what they seek.