Do you work directly for authors or for publishers only?We most frequently contract directly with publishers to promote new books and products. We occasionally work for both the publisher and the author. And we also work directly for authors on a case by case basis. We also assist religious and nonprofit organizations with their publishing and communications needs.
How long does a campaign last?We love to begin work on a campaign six months before a new book releases. This provides optimal time to pitch and coordinate with long-lead media. But we know that drop-in books happen, so we're willing to help maximize whatever lead time is available. Campaigns generally wind up 30-45 days after release, until there is a significant event that yields "second wave" media pitching opportunities.
Do you offer consulting services?Yes. One thing we loved when working in-house for a publisher was those strategic planning meetings--where we dream up ideas to launch a book with lots of buzz. Which is why we enjoy consulting with publishers on everything from one campaign's strategy to making plans for an entire imprint launch.
What kind of books does MMPR promote?Any book we like, honestly. We have promoted novels, biographies, nonfiction, children's titles and video series. We will help launch a book with a companion music CD, but we do not typically promote music products. We're frumpy book people to the core. The type of book we won't promote: one we wouldn't recommend to a friend.
What type of media do work with?All types -- from print to television to internet to radio -- including mainstream and religious media. Our favorite projects are those we can promote to both religious and mainstream national media. We can craft a pitch for Christianity Today as well as USA Today, and almost everything in between. After more than 40 combined years of years of book publicity, we have long and strong relationships with dozens of editors, writers and producers.
How does MMPR manage its projects?When you hire McClure Muntsinger Public Relations you get McClure and Muntsinger, not an intern or junior publicist. One of the principals, Jana or Pamela, becomes your primary contact, and she will keep her business partner updated on the campaign's status. We work together on press materials, pitch ideas and media list-building, so both halves of MMPR are at your service on every project.
Can you help with online publicity?Yes, we have long-standing relationships with bloggers and websites, plus we offer customized online campaigns for individual clients. We can help authors coordinate their Facebook, Twitter, and blog postings to focus on a new product launch. Don't have a Facebook or Twitter account? Don't know where to start with a blog? No problem, we can coach you through the baby steps!